Venmo Copywriting
I not only built Venmo’s voice and tone - I put it to work, too. I wrote copy for thousands of assets across email, web, social, paid, in-app placements, experiential, and more. Here are just a smattering of examples that I’m particularly fond of.
Monthly Newsletters
Recurring newsletters promoting products, offers, tips, and some good ol’ community fun — all wrapped in a monthly theme.
Girl Scout Cookies Co-Marketing Campaign
A partnership with Girl Scout Cookies promoting a limited time offer.
I wrote all of the Venmo-owned assets for this campaign, balancing both partners’ voices and brand guidelines—all while having some fun. It’s cookies, after all.
Summer Campaign
An integrated, multi-product campaign to drive product adoption during summer months.
I owned the creative for this campaign, from concept to execution. My design partner and I developed the overall creative concept and toolkit - including my external messaging architecture (pictured) to ensure cohesion across all assets. I also wrote and/or copyedited all of the creative assets.
Superbowl Paid Ads
A few cheeky social ads to drive engagement and conversion on one of the platform’s most-used days of the year.
BAU emails
Various emails to drive product adoption, offer redemptions, referrals, or awareness.
