Brand, content, & creative strategist. Musician. Mama.

Intro

I wrote this all in prose and thought: well, that's not so compelling

I typed it using caps and thought: THIS SEEMS LIKE I AM YELLING!

And so instead, I decided, my own random compromise,

I will write my website intro entirely in rhyme.

The things that drive me and my work all start with the letter C:

Content and Community and Creativity.

I tell stories that inspire and drive action and delight,

I pair sleek visuals with copy that is human and concise.

I've grown startup brands catering to developer girls and guys

They're hard to reach, but their communities I vowed to galvanize!

At Google Cloud, I crafted customer stories every day,

And researched mobile gamers over at Google Play.

At Venmo, I evolved the brand, both visuals and tone

Partnering cross-functionally (the work is never done alone).

It all starts with the customer, do what is right for them

Down to the words we choose to use in each email we send.

Now I work with BetterHelp to grow the business through brand love

Campaigns, content, strategy - all of the above.

To sum it up, my left brain + right brain are the A-team

Flexing creative muscles with strategic balance is the dream.

Motherhood with You

About: BetterHelp’s first mental wellness content moment: a three-episode original documentary series showing what therapy actually looks and feels like, hosted by a licensed BetterHelp therapist. Check it out here.

Creative summary:
I co-led this integrated project, coordinating cross-functionally to develop the long-form videos, 50+ paid social cutdowns, a landing page, our first ever Reddit AMA, two custom partner podcast integrations, and dozens more assets to support moms at every stage. I led the distribution strategy, managed timelines, coordinated deliverables, and reviewed every pixel on each asset.

Venmo Small Business Grant

About: Award a select number of Venmo small business customers with grants to help grow their businesses.
Creative summary: We spotlighted recipients of past years’ grants to bring to life the profound impact this program and reward has on small business owners, and to inspire future applicants. I creative directed all of the pieces of this puzzle, from interviewing and selecting recipients to feature, to leading the photoshoots, to owning the content strategy and copywriting of all of the comms below.

Email encouraging customers to apply to the grant.

Landing page with grant application form.

Instagram post featuring story of past recipient.

Venmo + Girl Scout Cookies

About: Partnership with Girl Scout Cookies promoting a limited time offer.
Creative summary: I wrote all of the Venmo-owned assets for this campaign, balancing both partners’ voices and brand guidelines—all while having some fun. It’s cookies, after all.

About: An integrated, multi-product campaign to drive product adoption during summer months.
Creative summary: Owned the creative for this campaign, from concept to execution. Ideated with design on the overall creative concept; developed a creative toolkit including an external messaging architecture (pictured) to ensure cohesion across all assets; and wrote the majority of creative assets.

Venmo Summer Campaign

Misc Venmo copy

Additional copywriting for various campaigns across email, web, in app placements, experiential assets, and other customer-facing touchpoints.

Venmo House at Lollapalooza ‘25: Crafted copy for wheat posters to hint at the experiences within and intrigue concertgoers, + “cashless” signs to encourage wristband usage.

Video & scripts

Google Cloud customer videos

Creative lead for bringing customer stories to life via high-production video testimonials.

Google Play April Fools video

Creative lead and key animal wrangler for Google Play’s first ever April Fools video.

Venmo crypto educational in-app videos

Creative lead in collaboration with product and UX content teams. Established a bespoke creative toolkit for video aesthetic and overall crypto launch. Venmo users who viewed these videos were 3x more likely to buy crypto.

Venmo paid content

Crafted scripts for Super Bowl paid video and Barstool podcast live read.