I led the strategy and creative execution for Venmo’s second annual Small Business Grant award.
We spotlighted recipients of past years’ grants to bring to life the profound impact the reward has on small business owners, and to inspire future applicants. I creative directed all of the pieces of this puzzle, from interviewing and selecting recipients to feature, to leading the photoshoots, to owning the content strategy and copywriting of all of the comms below.

The campaign resulted in record single-day signups, over 70K applications, and 2.3M social impressions - plus gave us a library of evergreen photos and content.