I led the strategy for BetterHelp's recurring monthly member newsletter across 4 geos. I wrote the brief, created the monthly template, and coordinated across creative, lifecycle marketing, clinical operations, compliance, and international teams to create 14 versions of our inaugural edition. The overall approach was to provide useful, inspirational content that active and churned members can grow and learn from on their mental health journey. Each edition spotlights a BetterHelp therapist, shared resources, and a brand moment.