Brand, content, & creative strategist. Musician. Mama.
Intro
I wrote this all in prose and thought: well, that's not so compelling
I typed it using caps and thought: THIS SEEMS LIKE I AM YELLING!
And so instead, I decided, my own random compromise,
I will write my website intro entirely in rhyme.
The things that drive me and my work all start with the letter C:
Content and Community and Creativity.
I tell stories that inspire and drive action and delight,
I pair sleek visuals with copy that is human and concise.
I've grown startup brands catering to developer girls and guys
They're hard to reach, but their communities I vowed to galvanize!
At Google Cloud, I crafted customer stories every day,
And researched mobile gamers over at Google Play.
At Venmo, I evolved the brand, both visuals and tone
Partnering cross-functionally (the work is never done alone).
It all starts with the customer, do what is right for them
Down to the words we choose to use in each email we send.
I worked with BetterHelp to grow the business through brand love
Campaigns, content, strategy - all of the above.
To sum it up, my left brain + right brain are the A-team
Flexing creative muscles with strategic balance is the dream.